d.brand started out as a denim brand that was introduced as an alternative to overpriced designer jeans. At the core of d.brand’s philosophy are these three elements; exclusivity, denim and affordability. Derived from this d.brand was able to create a new segment. Initially the exclusivity was kept by a strict distribution but as demands grew it had to change strategy. Today the exclusivity is maintained by the overall feel when buying a d.brand product that goes all the way from the production floor, to using the finest materials and having some of the most influential people as brand loyalist.
It is all about the perfect fit