d. brand's philosophy of "denim affordability" was born out of the market's need for mid-price, forward denim. Initially, d. brand's distribution was exclusive to the UK, Sweden, Italy, and Germany but once the demand grew, the strategy had to change. With 500% growth from 2010 to 2011, d. brand is now available in the US through d.brand US.
All d. brand denim is made in Portugal and offers basic styles like skinnies and boyfriend cuts in a variety of washes. All jeans have a 7" inch rise and higher rise in the back. With styles from cargo pants with side zippers to 3-D wash skinnies, d. brand is for the man and woman that wants style AND comfort at a competitive price.
The same holds true for d. brand outerwear. In a climate where people wear heavy down jackets almost year 'round, the Swedish market was saturated with expensive brands and the need for a high- quality, mid-price jacket was evident. In 2008, d. brand launched their outerwear collection - produced in the same factory as some of the most expensive brands currently in the market - and it quickly became a Swedish classic. Comprised of jackets in on-trend colors and various down weights, d. brand jackets look good and feel good.
Look Good, Feel Good d.brand